Rubén Alvarez, also known artistically as RRRRUBE, is a visual artist / illustrator, emotional storyteller and creative strategist based in Mexico City.

As a creative strategist and emotional storytelling expert he hosts creativity workshops all around Mexico helping entrepreneurs and brands find their creative essence to build succesful and powerful businesses & life projects.

In his multidisciplinary art work he seeks to experiment and explore with diverse techniques, formats and concepts around human connection, love, spirituality and the search for inner power.

His work often touches on themes such as the manifestation of emotions, spiritual dialogues with inner demons, frustration, the connection of love in all its forms, creative fears, as well as the meaning and anxiety of living by and for the artistic life. All this generally from a positive, burlesque or even ironic approach, always flirting with a touch of nihilism, ritualistic duality and double meaning.

His work has been exhibited and presented in international art platforms / galleries in North America and Europe.

As a restaurant owner, in 2019 he co-founded Guadalajara-based successful coffee shop Café Sinónimo and Piquete Wine Bar in 2022.